About Resistance Gear Co.

At Resistance Gear Co., we believe that democracy is more than an idea — it's a commitment that demands action. That commitment shows up in how we organize, how we protest, how we vote, how we speak up, and yes — in what we wear.

Our mission: Create bold, high-quality, purpose-driven apparel and essentials that say what needs to be said. Whether you're resisting authoritarianism, defending voting rights, or refusing to stay quiet — our designs deliver your message. We understand how powerful visual communication can be. Our designs range from direct and bold to sharp, humorous, and clever — because resistance takes many forms. 

Founded by Jude Cohen, a Central Coast activist and organizer with 40+ years fighting for civil rights and democracy with organizations including ACT UP, GLAAD, Human Rights Campaign, Indivisible and No Kings.  Resistance Gear was created to support the fight through gear that gives back and supports pro-democracy movements and social justice causes. 

We use premium materials and ethical production methods, ensuring comfort, durability, and purpose in every stitch. Our print-on-demand process reduces waste and supports sustainability, so your purchase not only makes a statement — it makes a difference.

Whether it's a t-shirt, hoodie, hat, or accessory, every product from Resistance Gear Co. stands as a reminder: democracy never goes out of style.

Every purchase supports grassroots pro-democracy organizations in our community.